What do you think of this from Professional Jeweller?
I’d like to think the bit about light and airy jewellery was right! The growth of the unique hand crafted rather than the mass produced = good.
Interesting about the democratisation of jewellery. I certainly think people are interested in gold plated silver rather than solid gold right now. But I think that’s just about a fear of spending. This year I’ve had several people ask to buy pendants without the chains and vice versa!